A B2B2C travel eSIM reseller, serving its own book of business customers, needed direct wholesale economics and the flexibility to run its own promotions, rather than another resale layer standing between it and the underlying network.
At a glance
| Customer | A B2B2C travel eSIM reseller |
|---|---|
| Sector | Travel eSIM wholesale |
| Markets | EU and USA |
| OV products | Wholesale eSIM activation, OV ONE platform and APIs, tariff-less promotion tooling |
The challenge
Travel eSIM resellers sit between the underlying mobile networks and their own customers, who expect competitive pricing, flexible promotions, and a product that just works when they land. Sourcing that connectivity through another reseller layer adds cost and reduces flexibility: every promotional idea or pricing change has to go back through someone else’s commercial terms.
As the business grew, it also needed a proper platform to manage its own eSIM estate, rather than relying on manual processes or a partner’s limited tooling.
The solution
The reseller moved onto OV’s wholesale eSIM infrastructure, with direct wholesale data rates across the EU and USA rather than resold rates from an intermediary. It gained access to the OV ONE platform and its APIs to manage its own SIM estate directly, tariffless promotion tooling so it can run its own customer campaigns without renegotiating terms each time, and onboarding onto OV’s billing and CDR infrastructure for its own reporting.
The results
The reseller now runs its travel eSIM proposition on a single wholesale relationship instead of a fragmented set of arrangements, with direct platform visibility over its own estate and the flexibility to launch its own promotions without going back to a supplier for approval each time.
From the OV team
“Resellers in this space live and die by how fast they can react, a new promotion, a new market, a new season. Giving a partner direct wholesale access and their own platform control is what lets them move at their own pace instead of ours.”
Robin Lackie, CCO, OV
Get in touch
Talk to OV about direct wholesale eSIM connectivity for travel resellers building their own customer-facing propositions. See OV for resellers or talk to us.
